Introducing 60-Day Startup: How to Launch & Grow a Successful Tech Product in Record Time
Entrepreneurs are a unique kind of people. They are often highly innovative, creative, motivated, and eager to disregard the status quo.
These personality traits, while critical to success, can also be detrimental to achieving it. An innovative and forward-thinking attitude can lead one to overlook some of the core systems that lead to business success.
In their eagerness to be at the cutting edge, they end up drinking whatever tech Kool-Aid is in the zeitgeist. Some people rush to Silicon Valley in hopes of miraculously finding a co-founder and raising funds. Others quit high-paying jobs, blow their savings, and sacrifice years of trial-and-error and wasted development resources to launch their tech startups.
But success in tech goes well beyond location, money, or hacks from the latest self-proclaimed gurus. These things may help, but they are not the things that matter.
What matters is that you work on the things that, well, matter:
Focusing on securing early validation for your idea
Building the minimum sellable product (MSP) that gives you early feedback
Launching to the right audience (or that you launch to an audience to begin with)
There’s no one way to do it, but if there were a reality-based system that could make it easier for you to validate, launch, and land your first customers, everything would be a whole lot easier.
Oh, and it would be even better if you could do all of this in 60 days or less, to avoid wasting months or even years kicking around a business concept that might not even work.
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